I'M STILL BUILDING THIS CASE STUDY TO COMPLY WITH THE PROJECT'S NDA
Design problem
Miramont is an agricultural input marketer company from Ecuador with a strong reputation within the Andean Region of Latin America. They asked me to create a website to showcase their products, labs and technical information, but with an optimised mobile-first approach to reach rural users that struggle with low bandwidth internet.
Barriers
- The client was not interested in user research. Stakeholders argued that they already have marketing data that should fit UX needs -which didn’t, ofcourse-.
- There was no budget -or interest- for testing, however the stakeholders wanted to test the IA of the website and any key functionality.
- The product inventory was huge and not well categorised. The client expected me to help them with this and even learn about the business in the process.
- Although users were not supposed to buy online, it was desirable that the website’s product catalogue could easily turn into an e-commerce.